How to Create your Ads, And How to optimize your ads

The choice of AdSense formats can be overwhelming. Many people let Google decide for them, preferring to stick with the default settings that AdSense provides.
Big mistake!

From my own experience I can tell you that’s like swapping a hundred-dollar bill for a ten-dollar bill. For almost a year I settled for just a tenth of what I could have been making just because I didn’t bother to control the look and placement of my AdSense units.

The various ad formats, colors and locations on the Web page can make up thousands of different combinations. You can literally spend hours every day experimenting with every possible combination. But you don’t want to, do you?
Ultimately, there are three ways to increase your AdSense revenue.

1. Tweak the Ads

Even small changes to the appearance of your AdSense units can have a dramatic effect on the clickthrough rate;

2. Optimize your Website

The context in which the ads appear is important too. What Google calls 'content relevance' will affect the kinds of ads you receive, and the value of the clicks on those ads.

3. Track Visitor Response

If you don't know what works (and what doesn't work) in trying to increase your AdSense revenue, you're shooting arrows in the dark! Analyzing your stats can reveal a great deal about your visitors and answer fundamental questions such as what they're looking for and what makes them click. Once you've figured that out, you're on your way to big AdSense bucks.

Remember this  golden rule: Don’t let your AdSense units look like ads! People don't visit your website for ads. They want good content.

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Changing Your Time zone in Adsense, How it will effect your earnings?

Do you ever noticed following message in your adsense admin page

"You have just changed your timezone and may notice discrepancies in estimated earnings on the homepage. Your payments will not be impacted."

Changing your timezone is not a problem at all.If you change your timezone you should have one long day and one short day whilst it adjusts.Google basically do not update any change for 8 hours of the day.And above message continues in your adsense account for a maximum of 2 weeks and minimum of one day.At the moment you will get some invalid reports that is reporting no click, even if it was clicked but correct report and earning will be credited to your account very soon. That means it will never effect your earnings. The only thing You need to do is Wait. I never changed my timezone, but changing the timezone will help you visually to calculate your day's earning.For example if i was living in UK and I have time zone of US my current day start at 7'o clock in the morning and ends at 6:59 am in the next day.If you want correct result of day in your perspective you must set that time zone.And since I live in america there is no problem at all. My day starts @ 12:00 AM and Ends on 11:59 pm and that exactly what i want. So if you want change your timezone then don't hesitate do it.

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How to Use Google AdSense In Wordpress Blog

Unlike the original open source program, Wordpress.com doesn’t require the publisher to already have a hosting service. There’s no installation and no documentation to read through before you can call yourself a “Wordpress expert.”

Like Blogger, it’s just a matter of signing up, choosing a template, writing your content and having the pleasure of seeing it online right away.

But… there is a very big “but.”

There are also no ads. At least, none for the publisher. Wordpress.com supports itself and pays for the hosting by placing ads on its publishers’ sites but it doesn’t allow those publishers to support themselves by putting ads on their own sites.

If you’re getting 25,000 views a month, Wordpress.com will let you split any revenues 50/50 — so they’ll let you keep half the money your successful site makes. If you want to become a VIP member, you can put on all the ads you want in return for a cool $15,000 to $150,000 a year. I can’t imagine that there are even many big firms willing to pay that.

Wordpress.com is really for small-scale bloggers who don’t want to make money from their websites. If it offers any advantage at all over Blogger, it’s that it lets you play around with the site without paying so that you’ll be ready to dive right in when you want to move up to Wordpress.org.

Otherwise you can do exactly the same thing on Blogger.com, and get paid for it.

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Do you know Google AdSense can give money without click?

Do you ever noticed Google AdSense  shows earning without any click. Think How is this possible?,Huh!!. Yep that's also possible if you have noble amount of visitors and those visitors return also, It's called CPM.They are ad critics. The figure below shows that

So What is CPM ads

CPM stands for "cost per 1000 impressions." Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears.As a publisher, you'll earn revenue each time a CPM ad is served to your page and viewed by a user. CPM ads compete against cost per click (CPC) ads in our ad auction, and adsense will display whichever ad is expected to earn more revenue for you.

What Was I did to improve CPM of ads

I have a 300×250 ad unit in the right sidebar of this site that’s placed above the fold (ATF) and it serves both image (rich media) and text ads. The ad unit is enabled for placement targeting so an advertiser can easily target it for display campaigns through Google AdWords.

Now let’s assume that the average CPM for this ad unit, according to Google AdSense reports, is $5.

To get higher CPM ads, I created a simple rule that blocked Google ads from showing up unless their CPM was, say, $6 or about 20% higher than the current average value. If the CPM was lower, an in-house ad (promoting one of my own articles from the archives) was displayed to the visitor instead of the AdSense ad.

This experiment has been live for about 8 weeks now and I think it did help in pushing-up the CPMs for that unit. Why? I don’t have an exact answer but probably because the Google ad now has to compete with an external ad in order to show up on the site and thus it raises its own CPM to outbid your in-house ad.

The other advantage is that instead of serving low-paying display ads, I can use that space to promote my older content to new visitors who may have otherwise missed those stories.

If you would like to try something similar on your own blog, read the Google DFP tutorial to understand how you may serve in-house ads alongside Google AdSense. Set a CPM threshold that is 10-20% higher than your current average and run the experiment for at least 10-15 days. Good luck!

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Why your Blog have very low Adsense CPC ? Is it possible for Increase your CPC

You might know what a cpc means, It's cost per click. If you have adsense the chance for thinking about CPC is almost 95%. And i know exactly why you reached here, Because of your low cpc. There might be several reasons for your low cpc, let me elaborate such a situation.
Let you have a website about technology. Having copied content is the ever worst thing that lower your cpc.Well, Suppose one of your blog has copied contents, and contents relating to things like tech, mobile gadgets, etc.

Do a web search for the terms "tech reviews", "mobile gadgets", "gadget reviews" etc. and see how many search results you get. The search results are in the millions, and sometimes the billions for all of those terms.

That tends to mean unless your site is one of the best on the web (like CNet or engadget or one of the other top sites), you are likely to make low earnings from that type of content.

You need to write about subjects you have some knowledge about, and that aren't already flooding the web with the same useless reviews and gadgets that other sites have already reviewed, so ... "new and fresh" means stuff that isn't already reviewed a thousand times.

Before thinking about any new blog, you need to think about what YOU can write yourself. Not what other "experts" (and I use the term loosely since apparently half the web thinks they are experts in almost everything) can write about, but what YOU can write about.

You need to use your own expertise to create original contents, and you can't rely on anyone else to do it for you. You just don't know if that other person has written the same article for another website or not, and many writer's sell their articles to multiple different sites, which isn't suitable for Adsense.

Create better contents.

The only way you can affect changes to the CPC is to create contents that advertisers are willing to pay for.

Some subjects pay quite low, particularly if the internet is overloaded with the same type of content, so why would an advertiser pay anything higher when they can pay low rates and still have their ads on tons of websites?

You want a higher CPC, you need to be able attract the interest of the advertiser. You can't do that by copying the contents of other websites. In fact, that can get your adsense account disabled permanently.

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Building An AdSense-Ready Website

I’m always happy to help people make the most of Google, but many of these people didn’t even have a website!

Here’s the bad news: to make money with AdSense, you’ve got to have a website. There’s no getting around that. The good news though is that it’s never been easier to create a website from scratch and use it to generate real revenue.

There are all sorts of ways to build that site. The option you choose will depend on the level of your knowledge, on the size of your budget, and on the speed with which you learn and get to grips with the Internet and the way it works. I’m going to discuss all of those options here.

If you already have a site up and running — and you’re happy with it — you can just skip this bit, head down to Chapter Two and begin reading about how to improve your AdSense revenues… but I don’t recommend you do that just yet.

Few people use all of the methods now available for building websites. Most people will pick one — such as hiring a designer or using Joomla, a content management system — and go back to it each time because it’s familiar and because it worked the first time. But each of these methods produces a different kind of site. Knowing at least about all of the different options will let you know that you have more tools available for growing your business.

If you want to get a new site up and running in a couple of hours — to test an idea perhaps or catch traffic from a specific link — you’ll know how to do it. And if you want to branch out into a new niche with a slick, professionallooking website that you’ll still be able to control, you’ll know how to do that too.

The more you know about the different ways of building websites, the more power you’ll have over your Internet business.

Up and Rolling with Training Wheels

Let’s begin with the easiest methods. One of the most dramatic changes to have taken place on the Internet over the last few years has been the simplicity of creating certain kinds of website. Today, it’s possible to have Web pages online, publicly visible and even AdSense-ready in the space of minutes.That’s a real revolution. It’s one of the changes that has put the Internet into the hands of anyone who wants to make the most of it. You don’t need to spend months poring over an HTML manual to learn how to create websites any more. You don’t need to find a developer and shell out thousands on a site if you don’t want to.You can simply write what you want, put it online and everyone will be able to see it immediately.It really is that simple.And there’s no shortage of ways to do it. 

Simple Blogging Services: Blogger and Wordpress.com

Probably the simplest method is by blogging.While traditional websites have tended to need unique designs and layouts, and required developers who know their way around code to create novel pages, blogs place a greater emphasis on content than on appearance. That doesn’t mean they’re ugly. But it does mean that users come to a blog expecting to read words on a page.And that means that it’s possible to use templates that allow publishers to simply type in the posts they want to write and publish them directly onto the Web.There are no technical requirements, and nothing more complicated than the ability to choose and click. Success or failure depends primarily on the quality of the writing and the ability of the publisher to build an audience.
Although weblogs in one form or another had been around for a while the term “blogging” really originated with Blogger.com.The service was created in 1999 by Pyra Labs, a San Francisco firm formed by a couple of freelance developers who had come together to create some project management software. According to co-founder Meg Hourihan, Blogger was originally an internal weblog used by the firm’s employees whose codebase was spun out with the aim of making it “easier for people to publish online no matter where one’s content was hosted.”

Blogger’s rise wasn’t smooth. It ran out of money, shrank to the size of cofounder Evan Williams’ bedroom, grew again, until by 2002 it had several hundred thousand users — and six staff supported by a paid version of the software.Then, in 2003, Google bought it.The sum that Google paid hasn’t been revealed but it was certainly a good deal for the cash-strapped company. It was also good for publishers. The kind of financial support that Google could supply meant that Blogger could be made free for everyone again.And it was good for Google too. Making it easy for everyone to create Web pages meant more spots and easier integration for AdSense. (Money aside, the deal was also pretty good for Evan Williams. He worked for Google for a while before leaving to form Obvious Corp., then podcasting company Odeo. There, he would go on to create Twitter with Biz Stone and Jack Dorsey.)Simplicity remains Blogger’s greatest strength, but since Google’s acquisition, that simplicity has been enhanced by the ease with which it’s possible tointegrate AdSense onto Blogger’s pages.Rather than think of a blog on Blogger as a website, it might be best to think of it as a notebook that’s online and which anyone can read.

All you have to do is choose a name and title for your blog, take your pick of the good range of templates available and start writing.

You don’t have to worry about coding or design work or images or anything else. If you change your mind about the way your blog looks, you can just pick a different template. Even rearranging the elements on the page is a breeze.Blogger provides a range of different layouts to choose from. Make your selection then drag in the elements you want to place on the page. All that’s left for you to do is create the content… and add AdSense. Even that’s been made easy for you.Blogger.com lets you apply for AdSense directly from its site. It even gives you a choice of locations to place the ads, with one option clearly recommended: a layout that places one ad beneath each post so that the reader sees it as soon as he’s finished reading, and another ad in the sidebar. You can certainly use that option to begin with. It’s a great way to get started, but there are plenty of limitations with this layout and with Blogger in general.The layout, for example, leaves plenty of additional monetization strategies behind, and it doesn’t touch on optimization. It only deals with two ad formats in two spots. There’s a lot more to making money with AdSense — even on blogs — than that!

Using Blogger with your own domain name, with all of the search engine benefits that can bring is difficult, and some publishers have reported that their sites were deleted by Google who mistook them for spam sites.When you use a free service to build your site, you’re always a guest, which means you can be asked to leave at any time.But Blogger is still a great place to begin. If you’ve never built a website before, it will let you feel the thrill that comes with seeing your content online for the first time, and it can even give you the buzz that comes with your first paid clicks.

And it’s fun to use too!

Wordpress.com

The biggest like-for-like rival to Blogger is probably Wordpress.com, a free and simple offshoot from Wordpress.org. I’ll come back to Wordpress.org later because it’s the next step on the publisher’s development path. It’s publishing with the training wheels off.

Unlike the original open source program, Wordpress.com doesn’t require the publisher to already have a hosting service. There’s no installation and no documentation to read through before you can call yourself a “Wordpress expert.”

Like Blogger, it’s just a matter of signing up, choosing a template, writing your content and having the pleasure of seeing it online right away.

But… there is a very big “but.”

There are also no ads. At least, none for the publisher. Wordpress.com supports itself and pays for the hosting by placing ads on its publishers’ sites but it doesn’t allow those publishers to support themselves by putting ads on their own sites.

If you’re getting 25,000 views a month, Wordpress.com will let you split any revenues 50/50 — so they’ll let you keep half the money your successful site makes. If you want to become a VIP member, you can put on all the ads you want in return for a cool $15,000 to $150,000 a year. I can’t imagine that there are even many big firms willing to pay that.

Wordpress.com is really for small-scale bloggers who don’t want to make money from their websites. If it offers any advantage at all over Blogger, it’s that it lets you play around with the site without paying so that you’ll be ready to dive right in when you want to move up to Wordpress.org.

Otherwise you can do exactly the same thing on Blogger.com, and get paid for it.

Simple Sitebuilding Services: Google Sites, Moonfruit and More

But blogs aren’t for everyone. Although they’re now one of the easiest ways to get online, they have to be updated regularly and aren’t the best option for static content.Fortunately Blogger isn’t the only way to get online fast. Google’s Sites, the replacement for its Page Creator available at sites.google.com, makes building a static website as simple as point, click and type.

Again, you get a choice of templates that you can edit freely and simply by clicking buttons and typing in text boxes. It’s little different to using Word or any other piece of user-friendly software. And because its run by Google, placing your AdSense code onto the site is pretty painless too. Just click the “Insert” tab and one of the options, hidden alongside the calendar, document, map, and photo widgets, is to place the AdSense code.Again, it’s all very simple stuff. The foundation of the site is ready. All you have to do is paste in the content and you’re online.

Google Sites give you a choice of templates and AdSense in the drop-down menu.

All you’ll have to do next is let people know where you are. And that’s where the disadvantages of creating a website using a free tool like Google Sites kicks in.

With a website created through Google Sites, search engine optimization becomes difficult. Your URL will be https://sites.google.com/site/[name]/, which is about as catchy as a ball of slush. It’s unlikely to get very far in search engines and when you try to spread it around, it will simply make you look unprofessional, however great the template looks.

Google’s instant website machine can be a useful place to get started but it’s really designed to help people like teachers display information to a closed audience. It’s not a good way to earn a lot of money, and even for professionals that URL is going to be so off-putting on a business site that you’ll be better off buying your own domain name and finding a host.

Moonfruit

One way to do that and still keep the simplicity of Google Pages is to use a service like Moonfruit. Like Google Pages, Moonfruit — and there are plenty of other companies now offering similar services — provides templates and an editor that lets you move elements around on the page, write text and upload images, all without ever seeing a line of code — except for the AdSense code which you can also handle through the site itself.

You’ll have to figure out a design, something that might take a little effort but it’s good, creative fun, and you can do it for free as well, provided you’re willing to go in and make a change every few months. Moonfruit deletes free sites that it thinks aren’t being used.

If you’re willing to pay as little as $4.49 a month though, you can also buy a domain name (again, you can do that without even leaving Moonfruit, if you want) and pay Moonfruit for the hosting.

You’ll have your own site, with your own domain, with AdSense and even Google Analytics, without seeing a line of code or going anywhere near an ftp account.

One disadvantage with Moonfruit and its competitors though is that the reason you don’t have to see any code is that it’s built with Flash. You’re working with a graphic interface rather than the website itself.

That matters for two reasons: search engines can’t read Flash sites; and Apple devices such as iPhones and iPads can’t display them.

Moonfruit gets around those problems by translating everything you put on the site into an HTML version. That keeps the search engine robots happy but the translation isn’t great so the small number of people who reach the site with an Apple gadget are going to see something pretty unattractive.

But that’s not the biggest problem. If you’re looking to set up a simple business-oriented website, perhaps to sell services or pitch products, then a template service like Moonfruit’s will be fine. But if you’re looking to earn from advertising in general and from AdSense in particular, you need your visitors to keep returning so that they can continue clicking the ads. That means presenting dynamic content, articles that are updated and refreshed regularly. You’ll find that easier with a blog.

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What is AdSense?

AdSense is an Internet advertising system run by Google. Advertisers sign up to Google’s AdWords program and use the system to create an ad. That ad is usually a short text commercial, like a classified, that includes a headline, two short lines of text and a link to a Web page. It might also be in a rich media format such as graphic image or a video.

The advertiser sets a monthly budget and decides the maximum amount that they’re willing to pay each time someone clicks on their ad. If no one clicks on their ads, they don’t pay.

The advertisers though don’t usually choose the sites that those ads are going to appear on. It’s an option, but most advertisers don’t take it, preferring instead to influence placement generally through the use of keywords and bid price.

They rely on Google to look at all the relevant websites in its AdWords content network and decide which are the best sites to run their ads.

That’s AdSense’s job. Publishers sign up to AdSense and receive a code that they paste onto their Web pages. That code contains a bunch of information, including how the publisher wants the ad to appear, whether there are any ads they don’t want, and an identity tag that lets AdSense keep track of earnings, among other things.

But the most important task that the AdSense code does is to tell the AdSense system to place an ad in that spot.
AdSense takes the ads that it’s received from AdWords’ advertisers, and distributes them among the publishers and websites that have signed up to AdSense and receive a code that they paste onto their Web pages. That code contains a bunch of information, including how the publisher wants the ad to appear, whether there are any ads they don’t want, and an identity tag that lets AdSense keep track of earnings, among other things.

But the most important task that the AdSense code does is to tell the AdSense system to place an ad in that spot.
AdSense takes the ads that it’s received from AdWords’ advertisers, and distributes them among the publishers and websites that have signed up to AdSense. Google is pretty cagy about the number of publishers that AdSense serves but in a blog post in 2010, the company mentioned a figure of over one million. That’s a lot of places to serve those ads.

What makes AdSense really special though isn’t just its size (which helps make it attractive to advertisers.) It’s the matching technology.

Google matches its AdWords ads to its AdSense publishers through a combination of different criteria. The keywords the advertiser has included with their ads will be one criterion. AdSense “reads” each Web page in its content network — the pages that carry AdSense’s code — and matches the keywords on those pages with the keywords supplied by AdWords’ advertisers. It also matches the ads to the keywords entered into the Google search engine, posting the ads next to the search results.

User behavior is another criterion. A page about astronomy, for example, could show ads for books and telescopes but if AdSense can see that the last three sites the user visited were about astrology, then it might offer an ad for astrology charts as well.

And price will be a factor, too. AdSense multiplies the maximum cost-per- click set by the advertiser with a score based on the ad’s click rate to determine the order in which ads appear in a unit and, in part, on which sites they appear.

Exactly how AdSense makes all these calculations is complex stuff, and Google doesn’t explain exactly how it does everything. As we’ll see, it is possible to influence the ads that appear on your Web pages — and it’s important to use that influence — but for now imagine AdWords as a funnel into which advertisers pour their ads, and AdSense as the tube through which Google directs the flow outwards onto Web pages.

Once the ads are on the site, Google charges the advertiser for each click an ad receives. For ads placed in Web pages, the company passes 68 percent of that revenue to the publisher, and keeps 32 percent for itself.

The calculations used to distribute the ads might be complex but the principle is simple enough. And it works. In the first quarter of 2013, Google reported revenues from its network alone — that’s publishers using AdSense — of $3.26 billion — 25 percent of the company’s total revenues.

That means that just in January, February and March of 2013, Google would have paid out to its website publishers over $2 billion.

Clearly, not all of those publishers are making a lot of money. But many are. Google doesn’t cap the amounts that it can pay its publishers so those publishers who know how to optimize their AdSense units, produce content that people want to read and bring in visitors can end up holding giant checks. Back in 2006, Markus Frind, owner of Plenty of Fish, a free dating site, showed off a check that he’d received from Google for CA $901,733.85.

That check represented just two months’ income.

What AdSense Is Not So AdSense is an advertising system. It’s a program that matches adverts submitted by advertisers to publishers who have signed up to receive them.

It’s the matching technology that ensures users see ads they’re interested in that has made AdSense such a huge success.

But AdSense is open to everyone. Google will check a site that applies to join the AdSense program but as long your site isn’t pornographic, hateful, violent or generally nasty, Google will give you the chance to earn from AdSense.And that’s the best description of AdSense: it’s an opportunity.

It’s an opportunity that anyone can take and anyone can make the most of. You don’t have to be a website developer, a technology geek or the neighbor of someone who once went to school with a leading venture capitalist to use it. You just have to be willing to create a website, place content on it, add AdSense and bring in the visitors.

Anyone can do it, and anyone can use it to earn money with a website. But AdSense is not a get-rich-quick scheme. As we’ll see in Chapter 1, you can be online with a website in minutes. You can have ads running on that site a day later. But you won’t be making a lot of money yet. You might make a few cents as your friends and relations take a look at the site and click an ad. But that’s not going to be enough to make a difference to your life. Clicks from friends and family won’t be enough to let you give up the day job.

It will take time to produce enough content to attract visitors.

It will take time to build a reputation that will keep visitors coming back. It will take time to optimize your ads and figure out all of the best ways to turn your site into revenue.

It will take time, in short, to get rich.

And how rich you get will depend on how much work you’re willing to put into earning that money. Once the site is up and running, it can become a passive revenue stream. You can go on vacation for a week, come back and find that while you’ve been lying on the beach, your site has continued to bring in money.

But when you’re just starting out, that’s not going to happen. You’ll have to keep posting content, keep looking for new traffic sources, and keep testing ad options if you want to keep your income rising.

It’s work. It’s work that’s enjoyable, and it’s work that pays. But AdSense won’t make you rich quickly and it won’t make you rich effortlessly.

It might not even make you rich at all. For manysmall AdSense publishers, Google’s opportunity hasn’t bought them a mansion in Cancun and a private jet parked in their back yard. But it has allowed them to supplement their household income, build a second revenue stream or make a few hundred bucks a month on their own terms while still being available to ferry the kids to soccer matches and choir practice.

Whether you’re hoping to strike it rich with AdSense though or just create a helpful new income stream you will need to invest time into learning how to use it and put it to work.

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Google AdSense Online Terms of Service and Condition

This post is intended to give clear guidance about  adsense  terms and conditions.

1.   Welcome to AdSense!

Thanks for your interest in our search and advertising services (the “Services”)!  By using our Services, you agree to these terms (the “AdSense Terms”), the AdSense Program Policies and the Google Branding Guidelines  (collectively, the “Agreement”). If ever in conflict, to the extent of such conflict, the AdSense Terms will take precedence over any other terms of the Agreement.  Please read the Agreement carefully.As used in the Agreement, “you” or “publisher” means the individual or entity using the Services (and/or any individual, entity or successor entity, agency or network acting on your behalf), “we,” “us” or “Google” means Google Inc., and the “parties” means you and Google.

2.    Access to the Services; AdSense Accounts

Your use of the Services is subject to your creation and our approval of an AdSense account (an “Account”).  We have the right to refuse or limit your access to the Services. By submitting an application to use the Services, if you are an individual, you represent that you are at least 18 years of age.  You may only have one Account.  By enrolling in AdSense, you permit Google to serve, as applicable, (i) advertisements and other content (“Ads”), (ii) Google search boxes and search results, and (iii) related search queries and other links to your websites, mobile applications, media players, mobile content, and/or other properties approved by Google (each individually a “Property”).  In addition, you grant Google the right to access, index and cache the Properties, or any portion thereof, including by automated means. Google may refuse to provide the Services to any Property.

Any Property that is a software application and accesses our Services (a) may require preapproval by Google in writing, and (b) must comply with Google’s Software Principles.

3.    Using our Services

You may use our Services only as permitted by this Agreement and any applicable laws.  Don’t misuse our Services. For example, don’t interfere with our Services or try to access them using a method other than the interface and the instructions that we provide.

You may discontinue your use of any Service at any time by removing the relevant code from your Properties.  

4.    Changes to our Services; Changes to the Agreement

We are constantly changing and improving our Services. We may add or remove functionalities or features of the Services at any time, and we may suspend or stop a Service altogether.

We may modify the Agreement at any time. We’ll post any modifications to the AdSense Terms on this page and any modifications to the AdSense Program Policies or the Google Branding Guidelines on their respective pages.  Changes will not apply retroactively and generally will become effective 14 days after they are posted. However, changes addressing new functions for a Service or changes made for legal reasons will be effective immediately. If you don’t agree to any modified terms in the Agreement, you’ll have to stop using the affected Services.

5.    Payments

Subject to this Section 5 and Section 10 of these AdSense Terms, you will receive a payment related to the number of valid clicks on Ads displayed on your Properties, the number of valid impressions of Ads displayed on your Properties, or other valid events performed in connection with the display of Ads on your Properties, in each case as determined by Google.  

Except in the event of termination, we will pay you by the end of the calendar month following any calendar month in which the earned balance in your Account equals or exceeds the applicable payment threshold.  If you implement search Services, our payments may be offset by any applicable fees for such Services.

Unless expressly authorized in writing by Google, you may not enter into any type of arrangement with a third party where that third party receives payments made to you under the Agreement or other financial benefit in relation to the Services.

Payments will be calculated solely based on our accounting. Payments to you may be withheld to reflect or adjusted to exclude any amounts refunded or credited to advertisers and any amounts arising from invalid activity, as determined by Google in its sole discretion.  Invalid activity is determined by Google in all cases and includes, but is not limited to, (i) spam, invalid queries, invalid impressions or invalid clicks on Ads generated by any person, bot, automated program or similar device, including through any clicks or impressions originating from your IP addresses or computers under your control; (ii) clicks solicited or impressions generated by payment of money, false representation, or requests for end users to click on Ads or take other actions; (iii) Ads served to end users whose browsers have JavaScript disabled; and (iv) clicks or impressions co-mingled with a significant amount of the activity described in (i, ii, and iii) above.  

In addition to our other rights and remedies, we may (a) withhold and offset any payments owed to you under the Agreement against any fees you owe us under the Agreement or any other agreement, or (b) require you to refund us within 30 days of any invoice, any amounts we may have overpaid to you in prior periods.  If you dispute any payment made or withheld relating to the Services, you must notify Google in writing within 30 days of any such payment.  If you do not, any claim relating to the disputed payment is waived.  If an advertiser whose Ads are displayed on any Property defaults on payment to Google, we may withhold payment or charge back your account.

To ensure proper payment, you are responsible for providing and maintaining accurate contact and payment information in your Account.  You are responsible for any charges assessed by your bank or payment provider.

6. Taxes

As between you and Google, Google is responsible for all taxes (if any) associated with the transactions between Google and advertisers in connection with Ads displayed on the Properties.  You are responsible for all taxes (if any) associated with the Services, other than taxes based on Google’s net income.  All payments to you from Google in relation to the Services will be treated as inclusive of tax (if applicable) and will not be adjusted.  

7.    Intellectual Property; Brand Features

Other than as set out expressly in the Agreement, neither party will acquire any right, title or interest in any intellectual property rights belonging to the other party or to the other party’s licensors.

If Google provides you with software in connection with the Services, we grant you a  non-exclusive, non-sublicensable license for use of such software.  This license is for the sole purpose of enabling you to use and enjoy the benefit of the Services as provided by Google, in the manner permitted by the Agreement.  Other than distributing content via the AdMob SDK, you may not copy, modify, distribute, sell, or lease any part of our Services or included software, nor may you reverse engineer or attempt to extract the source code of that software, unless laws prohibit those restrictions or you have our written permission.  You will not remove, obscure, or alter Google's copyright notice, Brand Features, or other proprietary rights notices affixed to or contained within any Google services, software, or documentation.

We grant you a non-exclusive, non-sublicensable license to use Google’s trade names, trademarks, service marks, logos, domain names, and other distinctive brand features (“Brand Features”) solely in connection with your use of the Services and in accordance with the Agreement and the Google Branding Guidelines.  We may revoke this license at any time.  Any goodwill arising from your use of Google’s Brand Features will belong to Google.

We may include your name and Brand Features in our presentations, marketing materials, customer lists and financial reports.

8.    Privacy

Our privacy policy explains how we treat your personal data and protect your privacy when you use our Services. By using our Services, you agree that Google can use such data in accordance with our privacy policy.

You will ensure that at all times you use the Services, the Properties have a clearly labeled and easily accessible privacy policy that provides end users with clear and comprehensive information about cookies, device-specific information, location information and other information stored on, accessed on, or collected from end users’ devices in connection with the Services, including, as applicable, information about end users’ options for cookie management.  You will use commercially reasonable efforts to ensure that an end user gives consent to the storing and accessing of cookies, device-specific information, location information or other information on the end user's device in connection with the Services where such consent is required by law.

9.    Confidentiality

You agree not to disclose Google Confidential Information without our prior written consent. "Google Confidential Information" includes: (a) all Google software, technology and documentation relating to the Services; (b) click-through rates or other statistics relating to Property performance as pertaining to the Services; (c) the existence of, and information about, beta features in a Service; and (d) any other information made available by Google that is marked confidential or would normally be considered confidential under the circumstances in which it is presented.  Google Confidential Information does not include information that you already knew prior to your use of the Services, that becomes public through no fault of yours, that was independently developed by you, or that was lawfully given to you by a third party.  Notwithstanding this Section 9, you may accurately disclose the amount of Google’s gross payments resulting from your use of the Services.  

10. Termination

You may terminate the Agreement at any time by completing the account cancellation process.  The Agreement will be considered terminated within 10 business days of Google's receipt of your notice.   If you terminate the Agreement and your earned balance equals or exceeds the applicable threshold, we will pay you your earned balance within approximately 90 days after the end of the calendar month in which the Agreement is terminated.  Any earned balance below the applicable threshold will remain unpaid.

Google may at any time terminate the Agreement, or suspend or terminate the participation of any Property in the Services for any reason.  If we terminate the Agreement due to your breach or due to invalid activity, we may withhold unpaid amounts or charge back your account. If you breach the Agreement or Google suspends or terminates your Account, you (i) will not be allowed to create a new Account, and (ii) may not be permitted to monetize content on other Google products.

11.  Indemnity

 

You agree to indemnify and defend Google, its affiliates, agents, and advertisers from and against any and all third-party claims and liabilities arising out of or related to the Properties, including any content served on the Properties that is not provided by Google, your use of the Services, or your breach of any term of the Agreement.  Google’s advertisers are third-party beneficiaries of this indemnity.

 

12. Representations; Warranties; Disclaimers

You represent and warrant that (i) you have full power and authority to enter into the Agreement; (ii) you are the owner of, or are legally authorized to act on behalf of the owner of, each Property; (iii) you are the technical and editorial decision maker in relation to each Property on which the Services are implemented and that you have control over the way in which the Services are implemented on each Property; (iv) Google has never previously terminated or otherwise disabled an AdSense account created by you due to your breach of the Agreement or due to invalid activity; (v) entering into or performing under the Agreement will not violate any agreement you have with a third party or any third-party rights; and (vi) all of the information provided by you to Google is correct and current.

OTHER THAN AS EXPRESSLY SET OUT IN THE AGREEMENT, WE DO NOT MAKE ANY PROMISES ABOUT THE SERVICES.  FOR EXAMPLE, WE DON’T MAKE ANY COMMITMENTS ABOUT THE CONTENT WITHIN THE SERVICES, THE SPECIFIC FUNCTION OF THE SERVICES, OR THEIR PROFITABILITY, RELIABILITY, AVAILABILITY, OR ABILITY TO MEET YOUR NEEDS. WE PROVIDE EACH SERVICE “AS IS”.TO THE EXTENT PERMITTED BY LAW, WE EXCLUDE ALL WARRANTIES, EXPRESS, STATUTORY OR IMPLIED.  WE EXPRESSLY DISCLAIM THE WARRANTIES OR CONDITIONS OF NONINFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE.

13. Limitation of Liability

TO THE EXTENT PERMITTED BY LAW, EXCEPT FOR ANY INDEMNIFICATION OBLIGATIONS HEREUNDER OR YOUR BREACH OF ANY INTELLECTUAL PROPERTY RIGHTS, CONFIDENTIALITY OBLIGATIONS AND/OR PROPRIETARY INTERESTS RELATING TO THE AGREEMENT, (i) IN NO EVENT SHALL EITHER PARTY BE LIABLE UNDER THE AGREEMENT FOR ANY CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY, OR PUNITIVE DAMAGES WHETHER IN CONTRACT, TORT OR ANY OTHER THEORY, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY, AND (ii) EACH PARTY’S AGGREGATE LIABILITY UNDER THE AGREEMENT IS LIMITED TO THE NET AMOUNT RECEIVED AND RETAINED BY THAT PARTICULAR PARTY IN CONNECTION WITH THIS AGREEMENT DURING THE THREE MONTH PERIOD IMMEDIATELY PRECEDING THE DATE OF THE CLAIM.  Each party acknowledges that the other party has entered into the Agreement relying on the limitations of liability stated herein and that those limitations are an essential basis of the bargain between the parties.

14. Miscellaneous

Entire Agreement; Amendments.  The Agreement is our entire agreement relating to your use of the Services and supersedes any prior or contemporaneous agreements on that subject.  This Agreement may be amended (i) in a writing signed by both parties that expressly states that it is amending the Agreement, or (ii) as set forth in Section 4, if you keep using the Services after Google modifies the Agreement.  

Assignment.  You may not assign or transfer any of your rights under the Agreement.

Independent Contractors.  The parties are independent contractors and the Agreement does not create an agency, partnership, or joint venture.

No Third-Party Beneficiaries. Other than as set forth in Section 11, this Agreement does not create any third-party beneficiary rights.

No Waiver.  Other than as set forth in Section 5, the failure of either party to enforce any provision of the Agreement will not constitute a waiver.

Severability.  If it turns out that a particular term of the Agreement is not enforceable, the balance of the Agreement will remain in full force and effect.

Survival.  Sections 7, 9, 10, 11, 13, and 14 of these AdSense Terms will survive termination.

Governing Law; Venue.  All claims arising out of or relating to this Agreement or the Services will be governed by California law, excluding California’s conflict of laws rules, and will be litigated exclusively in the federal or state courts of Santa Clara County, California, USA, and you and Google consent to personal jurisdiction in those courts.

Force Majeure.  Neither party will be liable for inadequate performance to the extent caused by a condition (for example, natural disaster, act of war or terrorism, riot, labor condition, governmental action, and Internet disturbance) that was beyond the party’s reasonable control.

Communications.  In connection with your use of the Services, we may contact you regarding service announcements, administrative messages, and other information. You may opt out of some of those communications in your Account settings.  For information about how to contact Google, please visit our contact page.

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15. Service-Specific Terms

If you choose to implement any of the following Services on a Property, you also agree to the additional terms identified below:

AdMob: the AdMob Publisher Guidelines and Policies.

Custom Search Engine: the Custom Search Engine Terms of Service.

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